Everyone can look back on an extraordinary year. 2020 is a year we won't soon forget. Both professionally and personally, 2020 has left a deep mark on many people. This can be positive or negative. We wish everyone a fantastic 2021, when ānormalā can return. When we can hopefully shake hands again soon, and everyone can once again pursue their goals and dreams.
The year 2020 was also special for Crazylabels. We entered the year full of optimism. Early this year, the Crazylabels team grew, and new people joined us. We, too, started 2020 fresh, with goals we were eager to achieve. The goals were challenging, especially after the first lockdown in March 2020. The economy came to a standstill, many businesses were struggling, and reaching our goals became a challenge.
In our last article of 2019, we were very open about our goals. They were ambitious, but certainly achievable. We spoke with many customers and listened to the helpful tips we received. With this in mind, 2020 had to bring the following:
- A new website;
- Live in three European countries;
- Growth of 150% compared to 2019;
- NPS (customer satisfaction) of 70.
We got down to work. The new website took many hours to build. It had to be a website that offered you, as a customer, the greatest benefits. Place your order in one minute. Ship your order the same day, and of course, keep you well informed about its status. If you want to place an order again, you should be able to do so in three clicks.
Blood, sweat, and tears went into it, but eventually the new website was ready. After a few tests with customers who ordered from us every week, the website went live. We didn't want this to be just for the Netherlands. Since we were already working on it, we might as well achieve our second goal too. Germany and Belgium went live in no time.
The customer was at the heart of everything we did. After all, our fourth goal was an NPS of 70. We exceeded this goal by a wide margin. For example, 226 customers rated us an average of 9.8. And that makes us happy.
We wanted to make lots of customers happy. This brings us to our final goal: 150% growth compared to 2019. After the first lockdown, we had our doubts, but we kept surprising our customers. We went out ourselves, included fun little gifts, and stayed close to our customers. We wanted to know how we could help during this difficult time. The final result wasnāt 150% growth, but 200% growth in 2020. Black Friday was a record-breaker. We shipped more than 27 million labels that day, including more than 1 million Dymo 99012 labels. An absolute record!
Of course, we owe all this to you!
What will 2021 bring us?
Of course, the question is how this journey will continue. How can we serve you even better as a customer and make ordering from us a pleasure? Weāve already taken a number of steps, and hereās what you can expect from us in 2021:
- More competitive prices
- Shipping costs under ā¬5,-
- No hidden fees
- No order fees
- All prices include VAT
- A new building
- Order later and have your order delivered to your home
- Pick up your order yourself
- New carriers
- Choose from multiple carriers
- Choose from multiple products
- New product range
- Multiple rolls
- More labels per roll
- More colored rolls
Weāre looking forward to a new year with new satisfied customers. On behalf of the entire Crazylabels team, we wish you a fantastic 2021.